A proactive UX/UI audit of Storq, a payments platform for Philippine businesses — 10 findings across trust, conversion, and visual design, delivered with annotated mockups and a prioritized roadmap.
Storq is a cross-border payments platform built for Philippine businesses. After connecting with the founder on LinkedIn, I offered a free UX/UI audit as a way to add value and open a real conversation — showing what I could bring to the table rather than pitching it.
What I found was a site with a clear value proposition, quietly undermined by trust and conversion gaps that were costing them leads.
I audited the full site across UX, visual design, IA, and messaging. Every finding was prioritized by business impact, paired with a before/after mockup, and packaged into a narrated slide deck the founder could watch in under 8 minutes.
A visitor could understand what Storq does — but the gap between understanding and reaching out was wide. The only CTA disappeared on scroll, the brand name was inconsistent between the domain and logo, and there was almost no social proof for a product asking businesses to trust it with real money.
Three phases — then packaged into a narrated deck built for a busy founder.
Issues were sorted by business impact — P1 items were actively blocking conversion, P2 improved the experience meaningfully, P3 was polish that compounds over time.
Each finding was paired with an annotated before/after mockup — built in HTML and exported as a PNG — so the founder could see the recommendation, not just read it.
This audit wasn't assigned — I initiated it. My background in education and acting shapes how I work: I'm trained to read a room, translate complex ideas across different mental models, and communicate with precision. A good audit requires exactly that — understanding what a founder needs to hear, and saying it in a way that makes them want to act. The format was as intentional as the content. A narrated deck with before/after mockups is designed for a busy founder who needs to see the problem, understand the fix, and feel confident acting on it in under 8 minutes. That's not just audit work. That's communication design.